Printers' Self-Promotion Contest -- Getting the Word Out

"Mercury Print Productions has been taking aggressive steps to reach beyond the local marketplace of Rochester, NY, into the national arena," reveals Steve Adolf, sales manager. "To help with that effort we needed to display some of our unique capabilities and fine craftsmanship."

One has to look no farther than the front cover to find unique work. The cover was embossed to give a raised, planetary texture. It was also diecut for a window that holds Mercury Rocks—reminiscent of Moon Rocks that were made popular by 1960's moon landings. The cover was then wrapped around foamcore.