Printers' Self-Promotion Contest -- Getting the Word Out

Baton Rouge, LA

Starting out with a 40-page brochure dubbed "Making Your Mark," Moran Printing has blossomed this theme into an entire marketing campaign of the same name. The brochure highlights various "marks" made by mankind, from Voodoo marks to the Great Wall of China.

In addition to the brochure, several two-page inserts were created, featuring brief biographical sketches of unusual people who have left their marks on humanity—such as Edgar Allen Poe, P.T. Barnum and Annie Oakley. The inserts were placed in local business tabloids and used as marketing collateral pieces, delivered to prospects or customers. Created in a similar style, Moran mailed Charles Dickens-themed Christmas cards to its customers.