Is Broadcast E-mail DOA? –Farquharson/Tedesco
• Newsletters (e-mail or print)
• White papers
• Case studies
• Special reports
Can content improve the value—and, perhaps, the returns—of your e-mail marketing campaigns? Absolutely! But there are a couple ground rules:
- Be relevant to your audience—kind of obvious!
- Be good—No making silly faces into a video camera or pounding out a rant on your keyboard (unless it's REALLY well-written).
- Don't give it away—If your content is good and it's relevant, ask for something back from your recipients. Have them tell you a little about themselves before granting them access to your case study, video or article.
An added bonus—All that good, keyword-heavy content works wonders for SEO! More interested, maybe-ready-to-buy eyeballs to your Website!
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
