Is Broadcast E-mail DOA? –Farquharson/Tedesco
Want to make a wager? Send us your last broadcast e-mail campaign's results. Then, create a new ultra-simple e-mail template with your logo, contact info, a large screenshot of a compelling video linked to your Website, a well-chosen title and no more than 25 well-chosen words.
Here's the bet: one large coffee—at any place of your choosing—says this simple template will boost your click-through rate by 50 percent. The bets are down. Any takers?
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
