Is Broadcast E-mail DOA? –Farquharson/Tedesco
4) Ditto on Blogging
Blogging can entail a lot more than a 100-word update. Take advantage of the channel's content flexibility by including video, image galleries, slideshows—you name it. Then, cross-promote your blog with broadcast e-mail.
Blogging will drive more visitors to your Website. How? From a search engine optimization standpoint, timely, relevant content is your Website's best friend. There are few more practical ways to produce such content than maintaining a blog on your company's site. Speaking of SEO…
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
