Is Broadcast E-mail DOA? –Farquharson/Tedesco
5) Invest in SEO and Search Marketing
SEO can be boiled down to seven best practices:
• Create external links to your Website
• Use search engine-friendly page titles
• Increase Website traffic
• Prioritize fresh content
• Write search engine-friendly Web copy
• Use KEI (Keyword Effectiveness Index)
• Take advantage of plugins for WordPress Websites
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
