Is Broadcast E-mail DOA? –Farquharson/Tedesco
6) Stay Active in Social Media…We'll Figure it Out Someday!
Social media has moved the dial for many B2C businesses. But, we're not totally sold on its value as a B2B marketing tool. For now, remain active on Facebook, Twitter and the like. But remember: it's not 2009 anymore. Ignore the social media "experts" promising that a few weeks following the "right" people and posting the "right" content can generate dozens of leads.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
