Is Broadcast E-mail DOA? –Farquharson/Tedesco
It gets worse.
Most marketers consider the click-through rate as the most important e-mail campaign metric. In the B2B space, these average below five percent. That doesn't mean five percent of your list, but five percent of the one in seven people who even saw your e-mail.
In other words, you'll be lucky if .5 to one percent of your broadcast e-mails generate end user interaction of any kind.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
