Is Broadcast E-mail DOA? –Farquharson/Tedesco
Owww! Now you see why your e-mail campaigns seem less effective than a 5˝ fan trying to cool a whole baseball stadium in August. What if you're like most printers, and have an opt-in list smaller than 5,000? You'll be lucky to snag a new client from e-mail...ever!
We know what you're thinking: Thank you T.J. and Bill, for confirming our decision to stop marketing!
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
