Is Broadcast E-mail DOA? –Farquharson/Tedesco
We've told you the bad and the ugly about e-mail marketing. Now, the good:
• ROI. A recent DMA study reported that e-mail, on average, achieved a ROI more than four times higher than direct mail. The reason is simple: e-mail campaign costs are almost always lower—usually much lower—than direct mail. This is painful for your ink-in-the-blood authors to report, but it's pointless to stick our heads in the sand and ignore the benefits of other channels.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
