Is Broadcast E-mail DOA? –Farquharson/Tedesco
• It's still the most-trafficked virtual channel. There are 3.146 billion e-mail addresses in the world.
That said, most broadcast e-mails don't get opened, a bunch get skimmed, and only a lucky few get read and clicked through. Here are a few tips to help yours end up in the latter pile.
• Keep it Simple—Keep your message singular and focused. Using video to get your message across? Make it 90 seconds or less. Text? Make it two paragraphs, or four bullet points, and include an image to draw attention.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
