Is Broadcast E-mail DOA? –Farquharson/Tedesco
• Include Video—Plain and simple: video drives click-through results.
• Use A/B Testing—With A/B testing, you can continually fine-tune your e-mail campaign based on what elements—subject lines, graphics, send times, etc.—work best.
• Cross Sell and Up Sell—One thing we haven't mentioned yet: e-mail campaigns usually perform much better when targeting people who have already bought from you. News flash! E-mail works when pre-existing business relationships are involved.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
