Is Broadcast E-mail DOA? –Farquharson/Tedesco
2) Drive Client Engagement with Content Marketing
Content marketing means creating and sharing valuable content with prospects and customers, with the goals of building trust, engagement and eventually getting an order.
Content marketing can take many forms:
• "Tip-of-the-week" blog posts or videos
• Video tutorials
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
