Leading with information works. Knowledge is the only long-term sustainable differentiator out there. Your employer isn't perfect. You're not perfect. Jobs will be blown; priced too high; and you'll aggravate your important clients at some point; guaranteed. If you're the guy or gal who differentiates yourself with useful information, you'll make it past these trials and tribulations and keep the relationship going, at least most of the time.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.