Farquharson/Tedesco on Business Development: Information Differentiates II
Tell success stories in challenge/solutions/results format.
If the people on your target list want to join your other happy clients, try telling stories of how you've helped others: overcome formidable challenges; create awesome communication solutions; and experience crazy good results.
Ah, clever grasshoppers you are. You recognize that this is the tried and true challenge-solutions-results formula for case studies. You got it now. Informative case studies are nothing more than happy stories!
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
