Farquharson/Tedesco on Business Development: Information Differentiates II

You're not a photographer or videographer, sayeth thou? If you have a phone made this century, you are one! For those of you in search of perfection, understand that the silver lining of "do-it-yourself" is "authenticity." Most people prefer authenticity, anyway.

Here are some stats:

• "If information is presented orally, people will remember about 10 percent, tested 72 hours after exposure. That figure goes up to 56 percent if you add a picture." —John Medina, Brain Rules
• "83 percent of our learning happens visually."—Department of Labor (cited by Stephanie Diamond, The Visual Marketing Revolution)
• Web pages with video are 50 times more likely to land on the first page of a Google search than those without.—Nate Elliott, blogging for Forrester Research

Bottom line: When promoting yourself and your company, don't forget the photos and video!