Data Management — Takin’ Care of Info

NAME, STREET address, city, state and ZIP code. OK, so you know where the end user lives; heck, the direct mail piece may actually end up in his/her hands. But while the piece may have made its destination, did the print buyer truly deliver with its message? And did you, the printer, help ensure that this message went to a recipient that gives a hoot about your client’s product or service?