Data Management — Takin’ Care of Info

“If you control the data, you control the customer,” he says. “We’re developing a lot of tools—everything from variable data printing to PURLs. We understand data a lot better than we did two years ago. It’s more of a gray matter investment than a financial one.” PI

Security Breach Mars Mailers

A teacher files suit over the release of social security numbers in Chicago through a direct mail campaign, thus exposing recipients to possible identity theft. Another printer is on the hook for big bucks after it accidently added a zero to a casino’s promotional mail offering.