Data Management — Takin’ Care of Info

Welcome to the data managing jungle.

Managing data can be very rewarding for a printer and its direct mail marketing client, particularly when variable data and one-to-one personalization are leveraged to produce targeted campaigns with higher than expected response rates. But mishandling of data can have dangerous consequences for all parties involved, including the end user, opening the door to lawsuits and recompense to cover the cost of personal credit monitoring services.