Data Management — Takin’ Care of Info

Marketing Services

In truth, Kennickell says, his company has become a marketing services company. Management of one-to-one marketing campaigns and the beauty of personalized digital printing are all part of a day’s work for the modern print provider.

It’s all about managing data, though we’re loathe to call it database management. It’s really the information that is being coddled and manipulated; frankly printers are really only borrowing the data from their print buying customers in order to process and deliver the marketing campaign.