Data Management — Takin’ Care of Info

Enough hair splitting. What most people can agree on is the high degree of value offered by direct mail printers that have partnered with their clients, of sorts, to enable them to generate the best and most targeted print marketing campaigns possible.

At Carlsbad, CA-based Modern Postcard, value is delivered by helping customers understand and manage their data through a consultative approach. A suite of services offered by Modern Postcard enhances the client’s ability to utilize data for retaining current customers while providing knowledge that opens the door to acquiring new work, notes Keith Goodman, vice president of corporate solutions.