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Erik Cagle
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When an idea takes hold in the printing industry, it becomes difficult to shake. Before you know it, a catch phrase is born. In the last 15 years alone, we've been bombarded with a few admonitions.
Diversify into ancillary products and services, like mailing and fulfillment. Change your company name, but just make sure you remove the word “printing” from it. Add wide-format output services. Digital printing will replace offset, so lose the big iron.
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Erik Cagle
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