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Erik Cagle
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“We can be unbiased in our approach to the distribution of it,” Kraft says of data.
In 2011, First Edge acquired a full-service marketing and design agency, the TAKA Group, in Scottsdale, AZ, and renamed it FE Agency. The tuck-in was an easy decision for Kraft; sometimes clients need branding or strategic counseling, and nonretainer-based help is preferable to, say, engaging a large agency.
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Erik Cagle
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