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“Companies may be challenged with their budgets, but they still need to communicate the same way as larger clients...they still need to get their message out,” Kraft notes. “One of our strategies was to bring in the agency to really round out our design and internal agency capabilities, and we certainly find it to be of value when we’re working with other agencies that are clients of ours. It brings them a greater confidence that we understand their pains better, that we can walk in their shoes.”