Marketing Service Providers : How Can We Help You?

Though Kraft isn’t sure that the move to MSP makes sense for everyone, he cautions others to be mindful of the boundaries—real and imagined—that can be created when your company offers services that are competitive with your agency customers. Kraft saw a potential agency client slip away despite his reassurances that they were complementary for each other and not competitive. Despite Kraft's offer of a non-disclosure agreement and the fact they served two different niches, the competitive aspect couldn't be overcome. Most of First Edge's clients play in the Fortune 1000 world.