Marketing Service Providers : How Can We Help You?

As technologies evolve and the role of print in it continues to mutate, Kraft feels the biggest key to MSP mastery lies in strategic discussions with clients. "It's really about the strategic conversations that ask, 'Where is your business going? What do we need to build to continue to support your business communications, not just in 2012, but for years to come?' That tells them they have somebody (in you) who is a true partner, who will continue to grow and invest in their relationship," he adds.