Marketing Service Providers : How Can We Help You?

A considerable investment for MSP migrants is the re-education of its sales force. Reps who formerly sought out biddable work need to assume a consultative sales approach when the conversation revolves around marketing.

“Everybody knows the technology is out there, but they haven’t done anything in regards to training their salespeople on how to identify applications,” contends Kelly Mallozzi, a Chicago-based printing consultant and noted industry blogger. “And, there’s very little confidence on the side of the salespeople that the technology part is in place.