Marketing Service Providers : How Can We Help You?

Mallozzi isn’t dismissive of the role that marketing plays in today’s print sales; it’s part of an intelligent, consultive sales approach. But, a deeper sale within an existing relationship may entail having a conversation with a corporate-level executive, and she knows even veteran print salespeople who are loathe to open a dialog with a C-level exec, fearing that they are overstepping their boundaries.