Marketing Service Providers : How Can We Help You?

Herein lies the rub; do you trust in your own firm's ability to promote these new marketing proficiencies, or should you take your gospel to the customer's C-level and risk alienating the print buyer or person in charge of procuring print? Mallozzi acknowledges the risk, but feels strongly that it opens up an opportunity to educate the executive who may be younger and lacking the knowledge of how some marketing tools such as social media could mesh with traditional print vehicles to achieve their overall marketing objective.