Marketing Service Providers : How Can We Help You?

The name, in itself, is a disaster. There are a host of services that could fall under the heading, and some observers scoff at the level of expertise most printers actually have in areas such as marketing strategies and advertising campaigns. Until some universally recognized (or at least widely accepted) certification service steps forward to determine who gets a nicely embossed and suitable- for-framing MSP gold seal, these capabilities—and determining who should stake claim to their mastery—are going to remain contentious.