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Erik Cagle
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Point of Engagement
Finding consensus here is difficult, but suffice to say that even those who scoff at the thought of printers referring to themselves as MSPs will all agree that, at some point along the marketing hierarchy, is a level for printers to become engaged with clients seeking assistance with their campaigns. The conversation can no longer start with "what do you need printed?" And, while it may be nice that you know how to do an e-mail blast and you have your own Facebook account, think long and hard before you don the MSP cowboy hat and bellow "lookee here."
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Erik Cagle
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