Printers, Suppliers Responding to Unisource’s Challenge Grant to The Print Council

With the additional support from the print community and related industries, The Print Council plans to implement several new initiatives. This includes producing additional collateral materials such as videos, brochures and seminars that will demonstrate the value of print and promote the powerful story about the sustainability of paper. “We also want to develop and actively engage in social media channels to connect with marketers and media specifiers,” said Cooper, “and we need the ongoing support of the entire print industry to meet our goals.”