Social Media Strategies: Don't Remain 'Anti-Social'

"Very few print owners have the creative writing skills—or the time—it takes to research, write and edit an active social media marketing program," explains Stevens. "They let us do it for them."

To those that question the value of social media, Stevens answers, "the next generation of print buyers just doesn't 'like' social media, their lives exist around social media." He believes that as younger professionals enter the workplace we'll find that many of them can be best reached through social media networks. "It is insane for any printer NOT to develop a good social media marketing strategy. The market is moving there whether we agree or not."