Social Media Strategies: Don't Remain 'Anti-Social'

The Sales Power of Referrals

Jason Falls, vice president of digital strategy at CafePress and founder of the well-respected blog Social Media Explorer, makes his living helping companies build successful social media marketing strategies. "The way consumers decide what and when they buy today is fueled by two primary resources: search engines and recommendations from others. Social media fuels both in interesting and powerful ways. So, if you don't have time for social, you're eventually going to lose out on the primary mechanisms customers decide to buy from you."