Social Media Strategies: Don't Remain 'Anti-Social'

If a company's Website is the virtual front door for any company, it's critical to direct potential customers to it. This is especially important for any company with a public e-commerce site, like Falls' CafePress (CafePress offers custom printed clothing, artwork and promotional products.) Falls offer some advice on the best way for a business with an e-commerce outlet to drive traffic to the site. "The trick is drawing the balance between humanized content—interesting, engaging posts that draw the audience in—and offers that push the revenue agenda. Remember that a social audience is generally interested in more than just a coupon or a deal. So, you have to balance the offers-based content with that which engages the audience on a deeper level."