Social Media Strategies: Don't Remain 'Anti-Social'

"Social media engagement helps us learn who to talk to in an organization, but the rest of the conversation should still take place in person. Social media is here to stay but, in the end, it's still all about face time and personal interaction," Cappel concludes. "LinkedIn is great for introductions, learning about companies and facilitating a meeting. But face-to-face—that's still where business is done." PI