Social Media Strategies: Don't Remain 'Anti-Social'

Strack was pleasantly surprised by this turn of event—a fun, social media exchange turning into a potential new customer—but not shocked. "I can draw a direct line of new revenues since our involvement in social media—Twitter, specifically—and the ancillary growth from that," claims Strack. "We have had great success since 2009 combining these new and traditional marketing channels in an integrated approach."