Social Media Strategies: Don't Remain 'Anti-Social'

While Strack focuses most of his social media engagement efforts on the Twitter micro-blogging platform, Scott Cappel, owner of San Diego-based Sorrento Mesa Printing, focuses his social media engagement on LinkedIn. Twitter, says Cappel, is more like an RSS feed. "There's a stream of content, but you can't really do a lot of business intelligence research there. LinkedIn, however, is a place where you can dive deep and really learn about people and companies."