Social Media Strategies: Don't Remain 'Anti-Social'

While he's bullish on LinkedIn and has made new customer contacts there, Cappel doesn't consider that or any other social media platform a panacea for business sales or marketing efforts. An early social media adopter, he has watched the platforms evolve over the years. Cappel believes that, while it's neither as gee-whiz impressive or interesting as it was a few years ago, it's absolutely essential to have a place at the table, especially on LinkedIn.