Social Media Strategies: Don't Remain 'Anti-Social'

LinkedIn expert Colleen McKenna, principal Intero Advisory, couldn't agree more. "A recent IBM study says that if CEOs are not socially engaged, their business will be less profitable and competitive within five years," McKenna cites. "I am not sure it will take that long." Not being part of a LinkedIn network, McKenna claims, can be counterproductive to business today and create questions about a company's viability. Don't they get it? If they are not social and engaging, are they relevant? How are they educating their customers? Are they reinvesting in their company?