Web-to-Print : Hard Lessons Learned

Another Midwestern printer, St. Paul, MN-based Western Graphics has been offering W2P solutions since 2000. It uses Four51 technology which, along with Printable, may be the only surviving solutions from that year, says Tim Keran, Western Graphics CEO.

Western Graphics oversees about a dozen client sites. About half offer variable content, with the remainder used for literature procurement and support fulfillment, according to Keran. Products range from brochures and direct mail postcards to training materials, product manuals and some kit building. Clients primarily include manufacturers, retailers and franchisors. Western Graphics reaps an average of about 40 orders per day from these sites.