Web-to-Print : Hard Lessons Learned

"Since we got into it so early, there really wasn't a strategy. We were just seeing if it would stick," he recalls. "We made all of the traditional mistakes those first couple of years. We built a couple of sites on the promise that (the customers) were going to use them; no setup costs. But, since they didn't have any money invested, they didn't have any reason to sell it (within their own organizations). A couple went to mothball right away."