Web-to-Print : Hard Lessons Learned

Global Thinking, the target marketing division of Alexandria, VA-based Global Printing, jumped into the W2P fray about five years ago using off-the-shelf solutions, but soon became frustrated at the inability to customize. Its program has picked up considerable momentum during the past three years, and Global Thinking is now operating a couple dozen sites, providing marketing collateral and publications for the automotive, publishing and human resources sectors.