Web-to-Print : Hard Lessons Learned

"We got into it when people started asking for it, but we also wanted something that was a little easier on us on our end," Fay remarks. "Orders can go straight into production, bypassing customer service. Now, we've created a strategy to help customers and solve their problems."

With each successful site launch, Global Thinking creates more opportunities for itself within the walls of the same customer organization. Fay points out that his firm might set up a site for the marketing department of a given customer, and then another sector within the client's business comes forward with different items to put on the site.