Web-to-Print : Hard Lessons Learned

Global Thinking uses W2P as a front-burner talking point for its sales force, augmenting the roster of case studies that can found on its own Website. On the technology side, Global employs a development team of about a dozen programmers and designers.

Like its contemporaries, Global Thinking will waive the setup fees based on a long-term contract. If a customer wants to be able to tie its shopping cart into Global's system, the printer will charge less than clients that require a shopping cart in addition to the site.