Web-to-Print : Hard Lessons Learned

But, it has also been an exciting time for printers that offer W2P capabilities. Some have tossed away off-the-shelf software packages in favor of crafting their own solutions to meet the needs of particular customers. Included in that group is Batavia, IL-based BFC, which has honed its craft during the past dozen years and now offers a suite of "beyond W2P" tools to address various segments. Its multi-pronged attack consists of Document Manager, for managing customer correspondence; Kit Manager, which allows clients to send variable product and information either electronically or through regular mail; and My Campaign, an automated marketing system for managing the type and frequency of campaigns.