Web-to-Print : Hard Lessons Learned

All of BFC's clients are taking advantage of the printer's W2P offerings in some shape or form. "Quite frankly, we wouldn't have those customers today if we didn't offer the technology," the company's president says. "The technology allows us to change the way that they do business. Once you help them make that change—and it's your tool that they're using—it also makes it really difficult for them to go anywhere else."