Web-to-Print : Hard Lessons Learned

BFC has four online managers minding the store and four IT developers who built the proprietary systems. Document Manager, Kit Manager and My Campaign—like the basic W2P system—arose out of conversations with clients regarding solutions that would make life easier for them.

The biggest challenge for Novak and his team is dealing with customer requests to hyper-customize their systems. That taxes the printer from an internal resources standpoint, and Novak is careful to ensure that BFC is billing the clients appropriately. Plus, in order to better manage these new programs, BFC created a development platform that was costly, challenging and time-consuming.