PrintFest 2009 Postponed to March 2010

TUSTIN, CA—December 2, 2008—Cal Events today announced its decision to postpone PrintFest 2009. The now named PrintFest 2010 will be held at the Anaheim Convention Center, March 26-27, 2010.

As in the past, PrintFest 2010 will be combined with the Direct Marketing Expo operated by the DMA of Southern California, continuing its unique position as the first-ever combined print and marketing show and conference, bringing vendors, printers, marketers, creative professionals and print buyers all together under one roof.

"The decision to postpone PrintFest was a difficult one," said Chris Jacobson, President. "Although several exhibitors and sponsors had already committed to the show, many of them were participating in smaller exhibits and at lower sponsorship levels, while still others delayed decisions due largely to corporate budget cutbacks. This makes it difficult to adequately promote the show and generate the type of attendance and ROI our sponsors expect for their investment."

The extra lead time gives Jacobson and his team sixteen months to sell, produce and promote the 2010 show. "We are firmly committed to continuing what we started here, to deliver the highest quality in education and solutions to our exhibitor and attendee customers in the western U.S.," said Jacobson. "Though we don't expect fast and drastic improvement in the economy, we do expect things to stabilize and a certain level of predictability should return to the marketplace again by the middle of 2009."

Exhibitors and sponsors are weighing in with a strong showing of appreciation and support by committing early to the 2010 show.

"Xeikon has been a strong supporter of PrintFest and will continue to do so in 2010," said Michael V. Ring, Vice President of sales and Chief Marketing Officer, Xeikon North America. "There is a need for regional shows of this nature, especially with its unique ability to bring together creative professionals, marketers, printers and print buyers under one roof. It offers a unique market exposure that is difficult to find in any other venue."

"While we are disappointed in the postponement of PrintFest," added Eric Frank, Vice President of Corporate Marketing for KBA North America, "we are definitely planning on being there in 2010. This is a good event for us. It allows us to spend time with traditional commercial print customers, but also gives us exposure to designers and specialty printers, giving us a chance to tell our story to a broader spectrum of the graphic arts community."