Raise ‘Share-of-Customer’ –Farquharson/Tedesco
Here are some basic sales tips to help you increase SOC:
Make Your Efforts Personal. People want to look good to their bosses, coworkers and industry peers. If you make your customers look good for selecting you as a business partner, they'll want to help you increase your SOC. Of course, prioritize convenience, safety, peace of mind and problem solving, but always keep an eye on boosting clients reputations in ways that are important to them.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
